The Search Engine Results Page is where 80% of e-commerce begins. Therefore these small, but crucial, pieces of copy need to be absolutely perfect. Here’s why you should hire a professional to write them:
Posted by: Devin Miller
Blogs
An SEO Blog is just as valuable as a website.
As we all know, online competition is fierce. So if you want to build a strong web presence for your business, having a website is no longer enough. You must also have a blog.
Consider the following benefits of an SEO blog written at Word Refuge:
- Blogs are ideal places to educate and inform people about new products or services
- A blog is a fantastic platform for sharing opinions and news, along with offering advice and giving tips
- Daily blog posts demonstrate your knowledge about the industry, establish you as an expert in the field and continually remind clients, customers and colleagues about your web presence – which is the key to building a successful online business
- Blogs are a great place to interact with consumers and build lasting relationships
- A blog is a free space where you can speak your mind and share ideas
- Blogs are vital SEO tools that can drastically improve your search ranking
Why do blogs dramatically improve search ranking search ranking?
In addition to establishing your expertise and building lasting relationships with consumers, blogs are SEO goldmines. Because search engines love above all else, fresh, high-quality content, blogs are the perfect SEO tool.
Optimization advantages are an intrinsic part of a blog’s architecture and structure. Word Refuge copywriters understand how to utilize these tools, while writing sophisticated posts that will make your company proud.
Take a look at why a blog is vital to your SEO campaign:
- It’s easy to add new pages and fresh content to blogs, which search engines crave and seek
- Blog posts are an ideal place to include carefully selected keyphrases
- If your blog resides at the same URL address as your website, the overall crawlability of your website will dramatically improve
- Blogs are a great place to raise awareness about long-tail SEO keyphrases that often get buried deep in the recesses of your website
- If your blog has a steady readership, other bloggers will link to your blog, creating even more validity in search engines and increasing traffic to your website
People also want to personally interact with your company and blogs are the ideal place to make this happen.
Along with keeping customers and clients up-to-date on business news, product launches, current trends and new ideas, the Web 2.0 landscape is all about interacting with consumers on a personal level. People are looking to connect with the human face behind corporate walls.
Blogs make all of this possible. They allow businesses to speak to people in an informal and personal manner that inspires loyalty and trust. Customers and leads can ask questions about what you’ve posted, as well as give you valuable feedback as to what they like and don’t like.
Not sure what topics to discuss in your blog?
No problem. We’ll take care of that for you. We’ll generate ample material to keep your SEO blog updated with fun, fascinating, educational and informational topics.
We can write about the history of your company, the current industry landscape, contemporary and controversial ideas and much, much more. We’re here to brainstorm the ideas for you, thoroughly research the topic and post fresh, readable content for your readers to enjoy.
Curious what an SEO blog written by Word Refuge looks like? Check out one of the blogs we’ve written for our clients. (Young Actors Camp Blog)
Now that you know the great benefits of SEO blogs, you may be thinking – yes, having a blog sounds like a smart plan, but aren’t blogs extremely time consuming and require a great deal of maintenance? The answer to this is, yes, absolutely; SEO blogs are a lot of work.
Blog posts must be timely and consistent to keep your readers (and search crawlers) interested. This is where Word Refuge comes in – we’ll take care of your blog every step of the way. From keyphrase analysis to compelling posts to discussion boards, we’ll handle all SEO blogging responsibilities for you.
By hiring Word Refuge to manage your SEO blog, you can expect the following from our copywriters:
- SEO copy written in a style, tone and mood that suits your brand
- Thorough and comprehensive research of your industry
- Informative, educational and relevant content that strategically inspires conversion
- Compelling titles, hooks and copy with seamlessly integrated keyphrases
- Punctual posts
- Clear concise categories that make it simple for readers and crawlers to navigate through your blog (categories should be comprised of keywords)
- Staying current with industry news
At Word Refuge, we want to make you look great. We want you to stand out in the crowd and starting a blog is just the way to do it.
So contact Word Refuge, Creative SEO Copywriting and Branding Services, for a free quote today.
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